Careers at Lights4fun

Overall Responsibility
Working closely with the marketing team, the role is responsible for leading demand creation for the brand across our PPC, SEO and Affiliate channels.

Key Tasks, Duties, Responsibilities
Working across all four territories (UK, DE, FR and US) the role focuses on both implementation and strategy in order to develop and deliver marketing objectives by leading and developing all digital acquisition channels including PPC, SEO and Affiliate.

PPC (UK, DE, FR and US)

• Working with agencies to create strategy and plan to achieve our channel targets
• Weekly performance calls with agencies in all territories
• Responsible for PPC feed management, issue resolution and optimisation

SEO (UK, DE, FR and US)

• Working with UK agency from optimisation, content creation, technical improvements and link building
• Work with development agency to improve technical SEO
• Create monthly SEO audit to highlight issues to internal teams
• Educate and support implementations of SEO best practice to internal team
• Working with PR and social to support link building opportunities

Affiliates (UK, Support DE/FR)

• Supporting UK with D2D requests, signing off tenancy and creating strategy with agency
• DE and FR managed by country team, so support on issues and top-level strategy

Other Tasks

• Creating and maintaining channel dashboard for teams
• Monthly Finance month end marketing cost reporting
• Implementing tracking and media tag deployment

Essential Skills

• Excellent knowledge of both SEO & PPC
• Google Analytics or other web analytics tools
• Budgeting experience
• Problem solving

Desirable Skills

• Experience / exposure to eCommerce business
• Worked with Affiliate preferential
• Good technical understanding
• Knowledge of Google Data Studio and Power BI